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Karl Amstadt
Publishing a constant flow of new content is no longer just a nice idea for businesses to demonstrate their expertise.  It's become a vital online marketing activity for improving search engine rankings, driving website traffic, and nurturing existing leads.

 
Here are 5 tried and tested best practice content marketing techniques:
  1. Start with your USP.
    Every business needs a unique selling proposition.  The first step to great content marketing is identifying your own USP enabling you to add an appropriate voice and story to your content.

  2. Know your Audience.
    Identifying and building your buyers persona is crucial to your success.  You need to understand their concerns and needs and know where to find them online.  Only then can you get your content in front of the right people.

  3. Map your Content to the Buying Cycle.
    Understanding your customer's buying cycle will not only enable you to identify suitable content topics, it will also help you to match the most appropriate content formats to each phase of their buying process.

  4. Map out Ideas.
    Based on what you know about your customer, map out topic ideas that will be relevant, helpful, and fun. Be creative with content delivery by adopting multiple formats.  Repurposing or curating third party content will also enhance your message and further demonstrate your expertise.

  5. Build a Content Calendar.
    A content calendar is vital for staying organized.  It will allow you to plan when and where to share your content, note dates for publishing tasks including who is responsible for each task.  Also, include important dates and external events relevant to your industry.

Following these five steps will allow you to develop an engaging content marketing strategy and make the most out of the latest search engine, social media, email, blogging, and social selling techniques which ultimately leads to increased traffic and more sales.  
 
If you would like to incorporate an effective content marketing plan for your business, get in touch with your Cleveland area WSI Digital Marketing Consultant today - (216) 831-3311



 

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