One of the best ways to improve your digital marketing performance is to see how well you stack up against your competition.  Identifying what they are doing well can provide you with the data you need to make improvements and ultimately gain a competitive advantage.   Here are 5 key areas to focus on: Search Engine Visibil...

In today's crowded digital marketing place it's becoming harder than ever to stand out in the sea of competitors.  And, with so many online advertising options, what is the best use of your marketing budget?     The key is to develop a customer focused digital marketing strategy.  Here are 6 essential elements of a digital ...

WSI has recently built a new search engine optimized website for Fuddruckers franchise who has 12 restaurants in New Mexico and Texas. Fuddruckers makes “World Best Hamburgers” who’s meat is never frozen, always fresh with a choice of patties in 1/3, 1/2, 2/3 or 1 pound sizes! Fuddruckers beef is 100% USDA All-American, premium-cu...

WSI has recently completed the on-page search engine optimization for Governors State University, an Illinois state university located 35 miles south of Chicago.  This year comes on top of an exciting year for GSU as they have transitioned from an upper-division public university that admitted only juniors, seniors and graduate-level stud...

A key factor in helping you gain a competitive advantage over your competitors is to identify significant digital marketing trends.  Then you use trends to take steps to help improve your buyers experience and increase their engagement.   Here are 5 important trends to be ready for so you can get ahead in 2015:   Market...

Remarking is using online display advertising to retarget visitors who have left your website to browse other websites without becoming your customer.  The aim is to serve up relevant ads which reinforce your message and bring them back to engage with you further.     Here are 4 good reasons why you should be leveraging remark...

Mobile Marketing Trends Cleveland Business Owners Should Use to Gain a Competitive Advantage Over Their Competition Mobile web continues to grow at a rapid pace.  Smart phones are becoming smarter and Internet connectivity is improving, resulting in the immense growth of the mobile web.  But, what does it mean for your business? &n...

Publishing a constant flow of new content is no longer just a nice idea for businesses to demonstrate their expertise.  It's become a vital online marketing activity for improving search engine rankings, driving website traffic, and nurturing existing leads.   Here are 5 tried and tested best practice content marketing techniques: ...

Pay Per Click advertising can sometimes be overlooked as the more expensive option, or less trusted alternative to Search Engine Optimization (SEO).  But the truth is the resulting benefits from Pay Per Click Marketing are more instant and better defined than SEO.   Here are 5 great reasons why a Pay Per Click campaign can help yo...