February 23, 2014 Posted by Karl Amstadt
to Paid Search (PPC)
Pay Per Click advertising can sometimes be overlooked as the more expensive option, or less trusted alternative to Search Engine Optimization (SEO). But the truth is the resulting benefits from Pay Per Click Marketing are more instant and better defined than SEO.
Here are 5 great reasons why a Pay Per Click campaign can help your achieve your online marketing goals:
- Accurately Monitor Your Conversion Rates.
Set up correctly, a Pay Per Click campaign can track which search phrases are driving the most conversions, enabling you to make instant improvement in order to achieve a greater return on your advertising budget.
- Generate Data to Inform Your Search Engine Optimization (SEO) Strategy.
Getting immediate feedback on which search phrases are most effective will give greater focus and direction to your long term SEO strategy - saving you time and resources by avoiding the less fruitful search terms.
- Reach New Audiences Instantly and Efficiently.
Pay Per Click advertising provides an excellent vehicle to get you in front of new audiences or to try new markets with immediate effect. And, super focused - such as running a two hour lunchtime campaign over five days.
- Learn More About Your Online Competitors.
The right Pay Per Click tracking programs can help improve your ad campaign by monitoring your competitors such as analyzing keyword selection, bid levels, ad updates, and special offers.
- Target Your Customer Anywhere.
As well as reaching new audiences from search results, a Pay Per Click campaign allows you to target customers using display ads and remarketing. This enables you to create follow up offers or seasonal campaigns targeting previous conversion.
In conclusion, as online trends develop, advertising opportunities like Pay Per Click are providing innovative ways for businesses to reach new customers while making a real return on investment.
If you would like help developing an effective Pay Per Click campaign for your business, get in touch (216) 831-3311.
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