Remarking is using online display advertising to retarget visitors who have left your website to browse other websites without becoming your customer. The aim is to serve up relevant ads which reinforce your message and bring them back to engage with you further.
October 17, 2014 Posted by Karl Amstadt
Here are 4 good reasons why you should be leveraging remarketing for your business:
- Keep the Conversation Going.
Around 50% of shoppers will browse a website up to four times before making a purchase. Remarketing allows to reengage with your website visitors as they continue their product research persuading them to come back to you to make the final purchase.
- Grow Your Brand Awareness.
Using ads to retarget your visitors will me you can stay connected to your audience throughout their buying cycle. This will boost your brand awareness and help you become a recognized authority.
- Increase Your Website Conversions.
Delivering relevant ads to your customers at the right time can dramatically improve your website conversions. Remarketing gives you the opportunity to identify possible reasons that prevent a sale, then deliver ad messages that address those barriers to your target customers while they're still in their buying cycle.
- Make Your Marketing Budget Go Further.
Remarketing is an extremely cost effective way of reinforcing your sales message and improving brand awareness. Remarketing using Pay Per Click or Pay Per Impression models for example will increase brand exposure for a lower cost compared to other advertising methods.
On average around five to ten percent of your website visitors will become a customer meaning the vast majority will move on and possibly never return. A well devised remarketing campaign can help you win them back by displaying relevant messages to the right people at the right time.
If you would like to find out how remarketing can improve your online advertising, get in touch - (216) 831-3311.
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