In today's crowded digital marketing place it's becoming harder than ever to stand out in the sea of competitors.  And, with so many online advertising options, what is the best use of your marketing budget?

The key is to develop a customer focused digital marketing strategy.  Here are 6 essential elements of a digital marketing plan that will help you stand out from the crowd:

  1. An Engaging Responsive Website -  your website should no longer just be an online brochure.  It should be mobile friendly, encourage interaction, and funnel your visitors to take action.

  2. Measured Search Campaigns - Search marketing is vital in bringing targeted consumers to your website. However, whether you implement paid search or organic search advertising, make sure to monitor your results to prevent your budget from skyrocketing.  

  3. E-Mail Marketing - Sending consistent, well targeted email correspondence is still one of the most effective ways to grow a loyal customer base - especially when used with a customer relationship management system.

  4. Add Social to the Mix - Whatever the size of your business, social media can play a key role in building brand awareness, industry authority, driving target traffic, and providing great customer care.

  5. Join the Dots with Content Marketing -  A content plan is the most important part of a successful digital marketing strategy.  Using a content calendar you can:

         • coordinate your campaigns
         • plan your publications
         • organize contributors
         • and, manage the editorial process

  6.  Measure, Tweak, Improve - Monitoring your progress using web analytics will help you achieve a return on your investment by helping you determine which parts of your strategy are working and what needs amending.

In conclusion, developing a digital marketing strategy for your business will mean you are ready to benefit from the evolving digital marketplace instead of being left behind. 

If you would like help in preparing or reviewing a digital marketing strategy for your Cleveland area business, get in touch - 216-831-3311.

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